IBIZA
August 30th, 2007
I’ve noticed that many of the most successful software initiatives have acronyms that are either catchy or pronounceable; think LAMP, SQL, AJAX and SOA. It struck me that we might want to consider adding a word such as zippy/zealous/zesty or zingy to the name of the Icebreaker Business Intelligence Z% Appliance to make its acronym pronounceable. Ibiza, the Spanish island resort, is a melting pot, it’s hip, fast and is active around the clock. I don’t imagine that our marketing folks will buy into my idea, but maybe we’ll use IBIZA as the engineering project name.I’m really happy with the reception that the appliance has received and no doubt you’ve seen the positive press coverage last week. The engineering team that produced the appliance deserves kudos for a job well done, and the next time we’re all in the same city we’ll definitely raise a glass or two to celebrate their success. We are now working with partners with specific domain expertise to build BI appliances that will provide timely and accurate information in a format that’s easy to read, interpret and act upon for specific verticals. The Optwize financial services appliance that was unveiled during our launch is just one example, but there are many others underway. If you’d like to learn more about the appliance, and our early successes you should check out http://www.ingres.com/products/icebreaker-bi-appliance.php
